Express Your Company’s Identity, Culture and Strategy
Corporate web design
Designing an effective corporate website goes beyond the company's “look and feel” and into the strategy behind the company. Think of it as an artful blend of corporate website design with corporate communication, branding and outreach: An effective website design team juggles everything from colors, typography and logo to a deep understanding of the brand as well as the company’s culture and community to arrive at the most effective website, collateral marketing, print pieces and more. It requires varied skill sets from a diverse team of marketers, designers, writers and technology experts.
Many customers' first point of entry is the corporate logo. Even toddlers know what to expect when they see golden arches or that apple with a bite out of it. Designing an effective corporate logo distills the company down to a clean, instantly recognizable graphical element that gets to the essence of the brand fast. We can design a corporate website using your existing logo, refine a logo in need of polishing, or create a new logo design that best reflects your company's essence.
Whether designing for a website, corporate e-blast or brochure, choosing the right font can mean all the difference between keeping eyes glued on you or having them wince in pain. While readability is a major factor, equally important is the sublime sense that effective typography can convey to the reader – strength, confidence, pleasure, honesty and so on. It's important that your website's typography is a good match for your company. For example, a flowery or ornate typeface would be a poor choice for a motorcycle fabrication company.
Selecting the right colors is essential for the visual identity of a corporation. All of us have intrinsic ideas of colors we find appealing. The colors used in a website must mesh with the company’s philosophy and strategy for the website to reach its potential.
Corporate branding and identity
One of the keys to our marketing strategy is making sure that brand identity remains on target. Consumers already have a perceived notion of your corporate brand and that must be reflected accurately in graphic design and the “voice” that is created in your website through the content. Communicating the corporation’s philosophy, characteristics and strategy through design and writing enhances credibility and can keep current customers happy while attracting all new ones.
Community and culture
A website is an incredibly powerful way to build on what you’ve begun in the real world and extend it to the online world. On the one hand are the products and services a corporation offers. On the other hand, and in equal need of representation, are the intangible aspects – your company's knowledge and values that are shared with customers. Using Synerge-marketing, you will be able to creatively, strategically and effectively communicate all these aspects of your company.
Local Connecticut corporate website design services are available throughout Fairfield County, New Haven County and Litchfield County CT including Fairfield, Westport, Norwalk, Darien, Wilton, Greenwich, Danbury, Milford, Stratford, New Haven, New Canaan, Ridgefield, Bridgeport and surrounding towns.