We’ll Understand Your Business Like the Partner You Never Knew You Had
The Collaborative Process
You’re the expert on your business. So as Web marketing consultants, we probe with questions for a comprehensive 360-degree understanding of your business. We get you thinking in a new way about who you are and how to effectively communicate your unique selling proposition through your website. We spend time listening, learning and strategizing. The Discovery phase goes to the depth of true partnership.
Some of the questions we’ll be exploring include:
What are the primary goals of your website?
Do you want new leads, sales, or to simply establish professional credibility through your website? Is your goal to expand your business borders, build your reputation, or provide an online brochure or portfolio for current customers? What is the first impression you want people to have when they visit your site? Would you like to appear bigger and more corporate, or approachable and personal? Can we help you reduce your operating expenses, improve efficiencies, or automate processes?
Who are your customers and what do they need?
These questions drive every decision we make about your website marketing, design, content, messaging, voice, style, and functionality. Getting through to your audience is the ultimate goal and each step needs to support that goal. We’ll look at demographics, psychographics and profiles of your target markets. Together we’ll analyze the reason they came to your website. We’ll talk about the problems you can help them solve and how to solve them. We’ll segment your customers so we can speak to them specifically, with pages focused around their needs. Ultimately, we’ll work to earn their trust.
Who are your competitors and how are you different?
We’ll examine the competition, industry verticals and leaders in your niche. We’ll look at their Internet presence and discuss what they do that’s smart and what they do that’s not. You’ll help us understand the elements of the campaign that you feel are most important to convey to your visitors.
What words would prospective customers use when searching for your company?
If you’re going to be found in online searches, we’ll need to know the terms a layperson would use to find you online. Keyword research will help us to understand the exact phrases that real people use when they search for your products or services, how competitive those terms are in your geographic market, and how we can build content around the most effective terms to attract qualified visitors.
Getting the complete picture
Extensive time up front gets to what’s important. We won’t move forward until we understand the audience, conceptualize the overall message and tone, formulate the plan, plot out the details and put together the right team.
What you can expect at the end of the discovery phase:
- a design brief outlining your goals, audience, demographics, psychographics, design preferences, etc.
- a complete technical scope of the project
- keyword research results
- a timeline with milestones and deliverable dates on our side and yours
- a to-do list for your team
Web marketing consultants are available locally in Fairfield County, Connecticut including Fairfield, Westport, Norwalk, Darien, New Canaan, Ridgefield, Danbury, Milford and beyond.