Answers to Our Most Frequently Asked Questions
Building a compelling website is a complex process. If you have a question or concern that’s not addressed below, we would be happy to answer it any time by phone or e-mail.
How long will it take to create a website for my business?
What do I need to do to get my website started?
I have a website but it doesn't show up in online searches. Can you help?
Do you do small projects such as print design, business cards and letterhead?
Do you work face-to-face or remotely?
Who will I work with?
How much will my website cost?
How will I make changes to my website?
Are there hidden costs for my website design services?
Who owns the website once the design is completed?
Do you use Flash animation in your website design?
Can I get e-mail with my website?
Why should I choose Synerge-marketing to design my website?
Do you have references?
OK, let’s do it – I want you to design my website. Where do we start?
The timeline for your project depends on the complexity and size of your project. The number of design concepts, how many layouts and pages, the functionality of your site and amount of customization all play a factor in the timeliness for delivery. Usually we can create a simple website within six to eight weeks. Early in the process, you will receive a timeline for your project based on the scope of the work.
We will need to meet with you to fully understand your business and determine the most effective solutions for creating a website based on your goals and budget. If you write the content yourself, you will need to allocate resources for that. Our professional writers are also available to help. You will also be responsible for communicating revisions and approving designs and milestones throughout the process.
Yes. It is disappointing to invest in a website that doesn't get the traffic you expect. If it's any consolation, you're not alone. If your site wasn't built to be “search engine friendly” or if your business is in a very competitive niche, you'll need help. There are many ways to make your current site more visible to search engines and other areas of the Web. We create and revise websites with search engines in mind, using design and programming practices that are compliant with search engine guidelines. Over time, search engines rules and algorithms change so it’s important to periodically reevaluate your site and make sure it’s up to date and complies with new rules. We can take a look and recommend ways to improve your rankings. Give us a call if you'd like a complimentary site analysis.
Yes. Our designers are all fine arts graduates and love to work on branding, company identity and print work. We're happy to help you with whatever your needs are. We know that after we show you our work and establish your trust in us, you'll turn to us for more. That's how we've built our business.
We prefer to sit down face-to-face with our clients to discuss their needs. It gives us a better feel for their business and personality. But we often work remotely with clients out of the tri-state area. If you are in Connecticut or the New York metropolitan area, we will likely visit with you many times. If you are outside this area, we will work remotely after the first get-together or even through the entire project. For committed clients we are willing to travel beyond Connecticut and the New York metropolitan area for project launch and other important meetings.
You will have a single point of contact for all of your website needs. Based on your goals, we will assemble the right team of designers, developers, copywriters and photographers (if needed) to your project. Sometimes the designer or the technology lead will attend a client meeting, but for the most part you will work with the project manager who is your advocate throughout the entire project.
Much like the timeline, website costs can vary greatly based on your needs. The level of design, the complexity of the technology, whether you will be using professional writers and photographers, the kind of content management you need, whether you want search engine optimization services and how many pages your website will include – all these factor into the pricing of each project. Prices generally start at about $3,000 for a basic five-page custom website design and development for your company. A site that is properly optimized for search starts at about $4,500.
We use several different content management systems (CMS) and will set you up with the right one for your needs. Learn more about our CMS offerings here.
Are there hidden costs for Web design services?
No. We discuss everything up front with you and keep you posted every step of the way. We pride ourselves on producing the most professional, effective, results-driven websites – on time and on budget. If you decide to add to the scope of your project, costs are discussed and agreed upon before work begins.
It’s all yours once the project is complete and paid for. You own the source code and design files. We're available to help in any way we can.
Flash can be eye-catching, especially for photography or entertainment sites. We use it if it makes sense for what you need to accomplish. We use Flash as an asset to create elements within your website if you like, but we don’t recommend using Flash to build the entire website. Search engines can’t read Flash, which means that Flash-heavy sites are less visible to search engines and are less indexed.
Absolutely. We will set you up in the style that works best for you. You may want email@example.com or firstname.lastname@example.org, etc. We can create an alias which leads to your current email address or set you up to receive email through your website or through Outlook.
There are literally thousands of web designers who promise to create a website for you fast and cheap. There are high-end agencies where the price will blind you. Our prices are very fair for the caliber of talent that surrounds your project. You'll work with a single point of contact who is accessible, responsive and experienced. You'll have professional designers designing your site. You'll have professional marketers working on attracting customers and professional technology experts will build the functionality. Developing an effective, professional, results-driven website that gets repeat visitors while enticing new ones requires these different skill sets. We cover the bases and are passionate about doing great work that is the source of both personal pride and financial reward.
Absolutely. We encourage you to talk with our clients. When you have decided you are serious about working with us, we will gladly provide you with a list of phone numbers of recent clients. They are happy to speak honestly about the quality of our work and the integrity of our services and company.
Smart decision! To get the ball rolling, contact us or fill out our website design quote request form and we’ll go from there.