Qualified Traffic That Leads to New Business Opportunities
Internet marketing is two-fold. First you need to get in front of people who need you. Then you need to compel them to stick around and take action. Driven by a strategic plan, Internet marketing is carried through, using best practice activities, in order to attract the right customers and guide them to ultimately buy, call, sign up, or do whatever action you want. Stated another way, getting traffic to your site puts you in the race. Converting that traffic to new business opportunities puts you in the winner's circle.
With a well thought-out plan, Internet marketing can grow your business and cut operating expenses. We have more than just the tools and expertise to make this come to life. Our process and people integrate your Internet marketing strategy into the website design, development, and content writing of your website all the way through to post-launch activities such as e-mail marketing, social media marketing, blogging, link building, directory and article submission and beyond.
Search engine optimization
Getting your website on the top of search results is step one. This is done through search engine optimization (SEO). We put our knowledge of how a search engine works from our first meeting until well after your site is launched to ensure that your site is front and center.
Optimizing your site for search engines won’t do much good if it’s not compelling and credible. If your site is unprofessional, people will quickly move on. The next step is ensuring that a visitor will stick around once they've arrived at your website. A professional website design, featuring easy usability and a clear, easily understood message are all considered with the strategy you'll need to hold a prospective customer’s attention.
After the site is launched, our analytics tools provide data on visitors to determine if your site is giving you the return on investment it should. What’s more, user data telling you who’s visiting your site, what they're doing and how they found you can be used to improve your website's effectiveness and to launch targeted promotional campaigns.
Through Internet marketing we can:
- raise your site's search engine ranking for relevant keywords
- improve the conversion rate for your website
- increase sales, leads, or the traffic to your website
- keep you in touch with current and prospective customers
- help you retain first-time visitors and drive viewers to a specific page or action
- evaluate your visitor demographics and behavior
- identify new business opportunities
- target members of your audience for promotional purposes
- deliver real-time information to identify advantageous trends or unexpected problems
Local Internet Marketing services are available throughout Fairfield County, CT including Fairfield, Westport, Norwalk, Darien, Wilton, Greenwich, Danbury, Milford, Stratford, New Haven, New Canaan, Ridgefield, Bridgeport and surrounding towns.