Improve Patient Acquisition. Establish Professional Credibility.
According to a study conducted by Harris Interactive, more than two-thirds of adults wish they could find more comprehensive information about doctors online; nearly three-quarters of people under 35 feel the same way. Yet doctors continue to resist the Internet as a tool to reach new patients and help existing ones.
For the physicians who embrace the Web, there is good news. First of all, done correctly, you have the opportunity to be at the top of a variety of search results – for who you are, the geographic area you serve, the conditions you treat and the treatments you offer. There just isn't that much online competition yet. Second, there's a huge opportunity to reduce your operating expenses and receive valuable tax incentives through meaningful use.
But be warned: If you don't understand how to establish an Internet presence for your medical practice that is both professional and optimized, you risk wasting your investment. You wouldn't expect an untrained patient to correctly set their own broken bone, and you shouldn't ask an amateur to build a medical website. In both cases, you'd have to do it over again.
To create a strong and successful medical website that brings in new patients and helps existing ones, you need a firm that knows how to get you in front of the people who need you and has the design talent to establish your website as credible, professional and unique.
Informative, patient-friendly medical websites that establish you as an expert in your field
At Synerge-marketing, we don't simply create an online brochure for your practice. We create an extension to your medical practice that increases revenue while reducing operating expenses. We keep you current with technology and establish professional expertise and trust that helps people who are looking for answers through the Web. In addition, we add value to your practice via content, tools and resources that improve patient convenience and service. Wrap that up in a professional design that engages visitors and you have a formula for a referral system, courtesy of Google.
How we make it happen
We know that doctors are busy. That's why Synerge-marketing offers a single point of contact who knows what works and has a supporting team that includes experienced medical writers, photographers, website designers, programmers and search engine optimization specialists. We can guide you through a tried-and-true process with set deadlines and milestones. The result is a medical website that reflects and supports your practice and delivers a wealth of helpful information to new and existing patients.
Optimize your medical content for search
Your website won't do you any good if people can't find it. We make sure your medical practice website or healthcare site is in front of current and potential patients. Try an online search for “pregnancy care, CT” or "pediatricians, Westport". In both cases, one of our medical practice websites shows up on top of Google's search results. This is because we know how to optimize content for online searches and how to build focused, user-oriented content that leads to consistently high online search ranking and conversions.
Tracking ROI from you medical website
Each medical website campaign is carefully tracked so you can analyze your return on investment. You’ll know the keywords people used to find your site, how many people viewed the site, the pages they viewed, and how long they visited your site. You can even track how many phone calls and new appointments you receive directly from your website.
Give us a call at 203-220-9333. We are happy to discuss your marketing goals and show you how to establish an effective and professional online presence.
Local Connecticut medical website design services are available throughout Fairfield County, New Haven County and Litchfield County CT, including Fairfield, Westport, Norwalk, Darien, Wilton, Greenwich, Danbury, Milford, Stratford, New Haven, New Canaan, Ridgefield, Bridgeport and surrounding towns.