The Express Lane that Immediately Drives Traffic to Your Website
When an Internet user searches online, he or she has a specific need or desire in mind: They're looking for a website that offers the information or products they need. We've all done it a thousand times without a second thought.
When you understand your prospective customers – particularly how they search and how you can help them – you put yourself in a position to market to them directly and precisely at the time they are ready to buy or learn. Instead of you knocking on doors, customers come to you.
What words do people use to find your business?
Everything can measured on the Web. We have tools that tell us how real people search, how often they use certain words, different ways they search, and how much competition there is for those words. It's called keyword research and it is one of the most important steps in any internet marketing strategy. When you know how real people search and interpret their intent, you can market to them directly and at the time when they need you.
What is search engine advertising and how does it work?
When you can't rank organically (in free search engine listings), there is a way to appear at the top of search for the keywords that real customers use to look for your business products or services. It's called search advertising, Google AdWords, pay-per-click or PPC. It’s a way to drive immediate, qualified traffic to a website. PPC is one of the most compelling and effective methods of direct marketing.
When we create your PPC advertising campaign, we develop a list of industry-specific keywords which we then bid on through Google or other search engines. By creating relevant landing pages and advertisements, we maximize the results and effectiveness of the campaign. The great thing about PPC advertising is that you only pay when your ad is clicked on. By assigning a daily budget to the campaigns, we can ensure that your monthly advertising budget is under your control.
Here are further details on our process:
1. We create a unique, industry-specific keyword list and analyze its performance rate.
2. We break that keyword list down into categories of closely related search terms.
3. We write custom-tailored advertisements for each category or “Ad Group”.
4. We create your PPC campaign and begin bidding for position on your keywords.
5. We analyze the campaign daily and make changes to maximize your success rates.