Reach Buyers and Sellers
Where They Shop
According to the 2010/11 NAR Home Buyer and Seller Survey, 89% of real estate buyers and sellers use the Internet to conduct their real estate research. Thankfully, the roles of the Internet and real estate agents are complimentary in that buyers who use the Internet are 15% more likely to use a real estate professional than those who do not.
This means that creating an effective, results-driven real estate website or Internet marketing strategy is critical. If new buyers and sellers don't find you online, they'll certainly find your competition. Of course, attracting new buyers and sellers is key. But you also want to provide a resource that adds value to your services for current clients. With so many options available for real estate buyers and sellers, keeping up to date with technology and how you market properties online is essential in fulfilling your commitment as a real estate agent or group.
Being found in online searches
Google recently reported more than 11 million searches for “real estate” in a one-month period. More than 5.8 million websites are optimized for that term, while nearly 9,000 are optimized for “Connecticut real estate”. This means that, however good your Web marketing company is, getting to the top of a search list organically (in free-search results) probably won’t happen. Instead, you'll need to differentiate your site via research and Internet marketing know-how.
Creating winning solutions in a crowded industry
Being positioned as a leader in the field, educating prospects about the market and offering helpful tools are just part of the equation. Likewise, great design and cool tools are not enough to market your business online. You’ll need experts with solid Internet marketing experience. You'll need creative design that attracts qualified visitors, and you'll need modern technology to make it easy and intuitive for site users to research properties.
Our unique process, involving our Internet marketing professionals, creative designers, copywriters, search engine optimization experts and technology specialists, taps into the strengths of our team to uncover areas of opportunity that reach new real estate clients online. That allows you to give current and potential customers a reason to visit your website, as well as a reason to return and ultimately to contact you. We accomplish this by forming a plan customized to your specialized branding, geographic market and target audience.