Search Engine Marketing

Drive Immediate Traffic to Your Website
Search Engine Advertising (PPC) 

When you understand your prospective customers, their lifestyles, their habits and driving needs, you put yourself in a distinct position to market to them. This is done by creating advertisements attuned to the way that they search.

Search Advertising, also known as Pay-Per-Click, or "PPC" is a way to drive immediate, qualified traffic to a website.

Since the introduction of PPC, it has quickly become one of the most compelling and effective methods of direct marketing. The reason for this is that you are given the ability to market specifically to prospective customers at the moment they have a need for your product.  This is done through search engines such as Google, MSN and Yahoo.

Say, for example, someone is looking for a rare baseball card.   They might enter a search for "Baseball Cards" or "Rare Baseball Cards" or even more specifically "Rare Mickey Mantle Baseball Cards."  If you are a seller of these products, you can place an ad on the results of any or all of these search queries so that your company shows up under "sponsered links" when someone conducts a search using these terms.   Your ad doesn't show up when someone searches for plumbers or real estate - it only appears when people have shown an immediated interest in your products by searching for them using relevant language. 

How does Search Engine Advertising Work?

When we create your PPC Campaign, we develop a list of industry specific keywords which we then bid on through Google, MSN, Yahoo or other relevant search engines. By creating relevant landing pages and advertisements, we maximize the results and effectiveness of the campaign.  The great thing about PPC advertising is that you only pay when your ad is clicked on. By assigning a daily budget to the campaigns, we can ensure that your monthly advertising budget is under your control.

Allow us to further elaborate on our process:

1. We create a unique, industry specific keyword list and analyze its performance rate.
2. We break that keyword list down into categories of closely related search terms.
3. We write three custom tailored advertisements for each category or "Ad Group".
4. We create your PPC Campaign and begin bidding for position on your keywords.
5. We analyze the campaign daily and make changes to maximize your success rates