Content: the Heart of Your Website and What Google Values Most
Content is king
A great-looking site alone won’t guarantee qualified visitors, website traffic or new business opportunities. Because the Web is primarily about information, the success of your website depends on content. It’s the substance of your website, the reason people have visited the website and it's what Google values above all else. Content is the meat and potatoes of the Internet.
At a loss for words?
Web content writing is the single most difficult element of a project and can be the source of repeated delay and frustration. After all, you’re an expert on your business, but you may not be a pro at written communication. It’s the one piece of the strategy most often overlooked by website development companies, too. They’ll design and program a website framework then leave the client to figure out how to best convey the message. Effective website content writing is an art and a science. And don’t kid yourself – it is hard!
We know just what to say
We offer a professional team of website content writers, editors and optimizers as well as a process for analyzing the right topics and tone of the message you’ll need. Of course, this is all based on your input and direction, because no one knows the intricacies of your business better than you.
Understanding how people read your website content
Information on the Web is read differently than other media. On websites people require cues to lead them on. Rather than going from beginning to end, a website visitor is likely surfing for good information, jumping around on a page, scanning and skimming. That means writing techniques differ greatly from those used for a book or print advertisement. A few important best practices for website writing include:
- using direct, objective-driven language
- avoiding industry jargon and cute, clever names
- getting to the point clearly and quickly
- building short text blocks with plenty of headings
- ensuring that content is optimized for search engines
Whether you need highly technical content or a voice all your own, our professional writers can transform your ideas into well-organized, compelling and search engine friendly content that attracts qualified visitors, guides them through the decision-making process and establishes credibility for your business.
Other writing services
Coming up with relevant topics that relate to a visitor’s needs and which place you high in online search results is an ongoing challenge. It’s that freshness, quantity and quality of your content that Google and other search engines reward by keeping you in the limelight.
Part of a well-thought-out Internet marketing strategy includes a plan for creating new content once your site is launched. We offer the following writing services to meet this need:
- blog writing
- article writing
- press release writing
- search engine optimized copy
- landing page writing
And for your offline marketing needs, we offer copywriting for:
- sell sheets
- print advertising
- marketing videos
- branding strategies
- product naming
- on- and off-air promotion
- brand language development
- event promotion
- radio commercials
- outdoor advertising
- trade advertising
- direct mail