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Website Design

New Website Solution

Your website is the face of your company in the online world, available globally 24 hours a day, 7 days a week, 365 days a year. It is your business card, your corporate reference and your world-wide advertisement. By not having a visibly appealing, user-friendly website that captivates your visitors and keeps them looking beyond the first page, you will lose prospective clients.

Creative Design

At SYNERGe-Marketing, we recognize the importance of creative design in today’s marketplace.  You have but a few seconds to capture someone's attention with the "look and feel" of your website design. Your unique look will be what distinguishes you from the crowd and the competition as well as conveying a clear message of what kind of business you run. We pride ourselves on our experienced and talented creative team. They understand how to communicate, captivate and connect through professionally designed, one of a kind websites that help convert traffic into sales.

Right Brain Meets Left Brain

Once you have approved the website design concept for your site, your team goes to work on the more technical and analytical aspects of your website design. Search Engine Specialists insure that your site is designed specifically to garner the attention of the Search Engines and Web Directories, increasing your online visibility. Internet Marketing experts help you develop relevant pages and intuitive navigation.

Each milestone of the project is approved by you before we begin the next. After design approval, the Tech team integrates the technology you have chosen and tests your site vigorously for any design flaws or system errors.  When everything is precisely in place, your site is launched. Depending on your plan, we continue to analyze and systematically refine and revise your website to keep it fresh and up to date for maximum conversion and effectiveness.

Assuring Return on Investment

We measure the success of your online marketing campaign by achieving results based on your goals. Here is how we insure that your website's design and development achieve the desired goals and objectives, delivering the results you expect.

(1) Set Measurable Goals for Success

We learn everything we can about your business, becoming industry experts ourselves when needed. We conduct extensive research, brainstorming and developing strategies to not only meet our predefined goals, but surpass them.  After determining the requirements for your website's success, we create a series of standards to evaluate our progress and help us achieve our goals.

(2) Build Your Brand, Solidify Your Company Image

Your company is unique and your business has a distinct image. We examine your brand and your position in the market and look at your customers, segmenting them based on their desires. We then market your products and services directly to specific customer segments, appealing to their individual needs and wants. If they find what they need and are clear on your message, they are more likely to take the next step with your company.

(3) Analyze and Design Your Website to Reach and Connect With Your Target Market  

We will analyze keyword search terms used by your customers and build them into the structure and content of your website so that Search Engines will be able to easily find and index your site.  We'll list you on all the local web services and web business directories, get you links from other sites that will increase traffic and benefit your search engine position.

(4) Promote Your Products and Services to Your Target Market 

Once you begin promoting your products and services online, whether it is through paid advertisements or organic search results provided by search engine optimization, you will need to captivate your prospective customers. If you cannot capture the attention of a prospect within three seconds, than that prospect will be gone. Our proven methods deliver results. Let us show you how we do it.

(5) Facilitate the Exchange of Goods and Services

A well planned website will hold a visitor's attention and guide them effortlessly through a call to action process. The "conversion rate" or percentage of visitors that take action compared to those that do not, will determine the success of your website. Through careful tracking and monitoring, we can help you increase your website's conversion rate by determining at which point in the sales process prospects abandon your site. Through the collection and analysis of this data, we can further refine the sales process, making it more effective.


SYNERGe-marketing Guiding Principles 
for Website Design

Credibility: Websites will be designed professionally to be on-point and solidify a company image producing credibility.

Visibility: Websites will be found by target customers in searches and directories:  Basic search engine optimization is included in all web sites.

Usablity: Website design will be developed for intuitive use and effortless navigation

Functionality:Technology needs to serve a purpose. It will either help market a business or  maximizing business efficiencies.  

Profitability: Benchmarks will be set against which results are judged.  Your website should improve your business by meeting your desired objectives.

 
     
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